CarbonIsBad: Building the First On-Chain Carbon Emissions Calculator
CarbonIsBad is the world's first on-chain carbon emissions calculator where users can calculate their emissions and offset their carbon footprint.
Life outside of design
In my free time, I enjoy practicing martial arts, exploring new places through travel, and spending quality time with animals.
Design
Learn about Offsets
We created an emotional, educational scroll experience to help users like Sabari understand carbon offsets.
Design
Calculate Emissions
We built a calculation system with a progress bar that guided users, showing their progress and making the emissions calculator more engaging and user-friendly.
Design
Underestand Offsets
We added a click-through experience that made carbon emissions more relatable, helping users visualize their impact.
Testing
Final Feedback: Sabari's Insights
“Using this now is really straightforward, I really like the narrative in the beginning! “
"I actually like how I know how much I emit with context I understand now"
conclusion
Success & Impact
Since its launch, CarbonIsBad successfully offset over 100+ tons of CO2, driving a strong movement for environmental change. Despite the company's recent disbandment, the product made a significant impact in raising awareness and action around carbon emissions.
conclusion
Final Reflection
The MVP effectively addressed user needs, creating an engaging platform to calculate and offset carbon emissions. If I were still part of the team, I would have continued to conduct user research and iterate on the design, ensuring an even more impactful and user-friendly experience. Improved collaboration with engineers and more thorough research during the lo-fi stage could have further elevated the product’s success.
"Working with Arjo at CarbonLink was a great experience. He quickly adapted to challenges, showed impressive discipline, and consistently delivered innovative, out-of-the-box solutions. I can't recommend him enough."
Adil Khadri
UX Designer at EPIC
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